The Drivers of Success in Business Model Transformation
Existing empirical literature on business models is still inconclusive about the key drivers of successful business model transformation. The paper explores this issue by using a single longitudinal case study design in combination with grounded theory approach on a medium-sized, high-tech and globa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana
2016-01-01
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| Series: | Economic and Business Review |
| Subjects: | |
| Online Access: | http://www.ebrjournal.net/ojs/index.php/ebr/article/view/430/pdf_48 |