Academic Libraries Should Consider a Strategic Approach to Promotion and Marketing of e-Books
Objectives – The main objectives of this study were the following: 1) To determine the existence of a formal promotion or marketing strategic plan for e-books in academic libraries. 2) To identify the marketing and promotion tools being used for e-book marketing. 3) To understand the role...
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| Format: | Article |
| Language: | English |
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University of Alberta
2011-12-01
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| Series: | Evidence Based Library and Information Practice |
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| Online Access: | https://journals.library.ualberta.ca/eblip/index.php/EBLIP/article/view/11625 |