Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador

Tourist demand segmentation can provide important information for creating products tailored to the clusters found. The present empirical work was carried out in situ in Ecuador at the Villamil Beach National Recreation Area, a coastal marine destination within a national recreation area. Factor ana...

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Bibliographic Details
Main Authors: Carvache-Franco Mauricio, Carvache-Franco Orly, Carvache-Franco Wilmer, Orden-Mejía Miguel, Macas-López Cristina
Format: Article
Language:English
Published: University of Novi Sad, Department of Geography, Tourism and Hotel Management 2018-01-01
Series:Geographica Pannonica
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2018/0354-87241804276C.pdf