AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO

AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS DE EDUCAÇÃO A DISTÂNCIA NO ENSINO SUPERIOR: PROPOSTA E AVALIAÇÃO DE ESCALA DE MENSURAÇÃO

In private higher education, one of the major challenges is to measure the perceived quality of distance education services. Based on the marketing literature, the article analyzed the dimensions of the perceived quality of the distance education service of a community institution of higher educatio...

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Bibliographic Details
Main Authors: Aléssio Bessa Sarquis, João Coelho Soares, Carolina Bez Batti Hübbe, Vilmar Gonçalves, Rosana da Rosa Portella Tondolo
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2018-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
marketing
quality of services
perceived quality
distance education
Online Access:http://www.redalyc.org/articulo.oa?id=319356599015

Internet

http://www.redalyc.org/articulo.oa?id=319356599015

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