Identifying and Ranking Key Effective Factors in New Product Development (NPD), in SAIPA Automobile Group CO with AHP approach
New Product Development (NPD) and its significance for companies, as a new approach, have some risks, but the identification of key factors of this 'approach can be helpful in decreasing risks in managers’ decision-making. So in this research, it is tried through library studies and consulting...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2011-04-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Subjects: | |
| Online Access: | http://jims.atu.ac.ir/article_4487_4ea527731e18aa93b88fa071ae6f3b33.pdf |