A marketing research approach for improving Extension publications

A marketing research approach for improving Extension publications

A two-way exchange of information between producer and ultimate users could lead to more effective publications.

Bibliographic Details
Main Authors: Gordon Frankie, James Grieshop, Carlton S. Koehler, J. Kenneth Grace, Kathleen Hesketh
Format: Article
Language:English
Published: University of California Agriculture and Natural Resources 1987-03-01
Series:California Agriculture
Online Access:http://calag.ucanr.edu/archive/?article=ca.v041n03p28

Internet

http://calag.ucanr.edu/archive/?article=ca.v041n03p28

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