L’usage des médias socionumériques par les organismes publics : le cas du Québec
This article based on a systematic inventory of the practices and on semi-directed interviews with eleven communicators, aims at characterizing Quebec public institutions’ usages of social media. Relying on Grunig et al. (2002) models of public relations, the Two-step Flow communication theory devel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2013-07-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communiquer/136 |