DESTINATION IMAGE MODEL AS A PART OF DESTINATION MARKETING APPROACH
The paper examines the destination image within the high level of territories global completion. Marketing approach to tourism regions development is the main methodological approach of the author’s analysis. Destination image is defined as a complex of beliefs, ideas, impressions, expectations, emo...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-06-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/1702 |