The impact of gender images in commercials on the self-consciousness of adolescents.
Television has a strong impact on gender-identity development. Theoretical analysis shows that the direct perception of different gender characteristics in advertising images has a specific impact on gender self-consciousness, primarily at the unconscious level. The purpose of our study was to uncov...
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| Format: | Article |
| Language: | English |
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M.V. Lomonosov Moscow State University
2015-03-01
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| Series: | Psychology in Russia: State of Art |
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| Online Access: | http://psychologyinrussia.com/volumes/pdf/2015_1/2015_1_100-111.pdf |