MARKETING MIX AND BRAND IMAGE ON PURCHASE DECISION AND POST PURCHASE BEHAVIOUR: CASE STUDY OF JOGJA BAY WATERPARK

MARKETING MIX AND BRAND IMAGE ON PURCHASE DECISION AND POST PURCHASE BEHAVIOUR: CASE STUDY OF JOGJA BAY WATERPARK

This research aims to determine the effect of (1) marketing mix strategy (marketing mix) and brand image on purchasing decisions and post purchase behavior consumer in Jogja Bay Waterpark. (2) Consumer responses to the marketing mix strategy and applied brand image at Jogja Bay Waterpark. To find ou...

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Bibliographic Details
Main Author: Rizky Abadhanny Pribadi
Format: Article
Language:English
Published: University of Kragujevac 2019-12-01
Series:Proceedings on Engineering Sciences
Subjects:
marketing mix
brand image
purchasing decision
post-purchase behavior
jogja bay waterapark
Online Access:http://pesjournal.net/journal/v1-n2/94.pdf

Internet

http://pesjournal.net/journal/v1-n2/94.pdf

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