The Da’wah Messages as the Spiritual Marketing Approach of Islamic Fashion E-Commerce at HIJUP.COM
Indonesian Muslim consumers are looking for functional and emotional benefits in products and seeking spiritual blessings. This trend is a challenge for Islamic fashion e-commerce in promoting its products. This study uses a qualitative approach with the type of single case study research methods. T...
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| Format: | Article |
| Language: | English |
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IAIN Purwokerto
2021-06-01
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| Series: | Komunika |
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| Online Access: | http://ejournal.iainpurwokerto.ac.id/index.php/komunika/article/view/4696 |