Directions of marketing tools and techniques application to improve the competitiveness of regions and regional markets

Goal of this article is to study the system application directions of marketing tools and technologies to improve the competitiveness of the region and regional markets in the changing conditions of the environment. It is noted that the theory and practice of marketing in the modern territorial adm...

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Bibliographic Details
Main Authors: Iryna Budnikevych, Nataliia Yutysh, Nataliia Tafiy
Format: Article
Language:English
Published: Ukrainian Center for Cultural Studies 2017-03-01
Series:Cхід
Subjects:
Online Access:http://skhid.kubg.edu.ua/article/view/96790