PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING
This study aimed to investigate the influence of independent variables (sosial factors, design factors and ambient factors) towards dependent variable (impulse buying) which was mediated partially by positive emotion variable on the visitors of Transmart Carrefour Banjarmasin City. For research desi...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2020-01-01
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| Series: | Profit: Jurnal Administrasi Bisnis |
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| Online Access: | https://profit.ub.ac.id/index.php/profit/article/view/942/1183 |