Peran Sikap sebagai Pemediasi terhadap Pengaruh Persepsi Harga dan Persepsi Kualitas pada Niat Beli (Survei Niat Beli Konsumen pada Kerajinan Kulit di Kabupaten Magetan)
<p><em>This study aimed to examine the effect of price perception, perception of quality, and consumer attitudes toward the purchase intention. Samples of this research are tourists visiting Magetan leather industrial district that has purchase intention. The data collection was done by...
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| Format: | Article |
| Language: | English |
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Universitas Darussalam Gontor
2016-12-01
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| Series: | Al Tijarah |
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| Online Access: | https://ejournal.unida.gontor.ac.id/index.php/altijarah/article/view/743 |