Evaluation of the factors influencing brand preference: consumers' perspective
Today’s in the competitive world, competitive advantage is a key factor to any company. One of the most important and most non-duplication of any company assets is brand equity. Assess the consequences and outcomes of brand equity management are one of the most important issues to measure intangible...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2014-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_6136_1272c71172e38c3a281feca0523368b2.pdf |