Community Pharmacy Marketing: Strategies for Success

Purpose: As community pharmacies are implementing increasingly more clinical services they are faced with a new challenge of marketing these services. This article discusses The Ohio State University College of Pharmacy Clinical Partners Program’s (Clinical Partners) experiences in marketing clinica...

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Bibliographic Details
Main Authors: Jennifer L. Rodis, Pharm.D., B.C.P.S., Bella H. Mehta, Pharm.D., Kristina D. Wood, Pharm.D., Megan Offenberger, Pharm.D.
Format: Article
Language:English
Published: University of Minnesota Libraries Publishing 2011-01-01
Series:INNOVATIONS in Pharmacy
Subjects:
Online Access:http://www.pharmacy.umn.edu/innovations/prod/groups/cop/@pub/@cop/@innov/documents/article/cop_article_353459.pdf