Interior Visual Merchandising and Its Role in Increasing Visual Attraction in Commercial Spaces

Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits.1 The purpose of such visual merchandising is to attract, engage, and mot...

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Bibliographic Details
Main Authors: Amr El Halaby, Diaaeldin Tantawy
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2021-03-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_127522.html