From Competitive Consumption to Regret of Consumption A Contextualized Exploration of Keeping up With the Joneses in Purchase and Consumption among Women of Mashhad
<strong>Introduction:</strong> Today, the reasons for more consumption than the basic needs are differentiation, self-glorification, variety, and etc. The culture of keeping up with the Joneses in consumption is developed in Iran. The complexity of Iranian society cannot be expressed in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2018-12-01
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| Series: | جامعه شناسی کاربردی |
| Subjects: | |
| Online Access: | http://jas.ui.ac.ir/article_22946_1af9dc85632bd5d9d17b18cbf177a72b.pdf |