A Rough Set Approach for Customer Segmentation
Customer segmentation is a process that divides a business's total customers into groups according to their diversity of purchasing behavior and characteristics. The data mining clustering technique can be used to accomplish this customer segmentation. This technique clusters the customers in s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
2014-04-01
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| Series: | Data Science Journal |
| Subjects: | |
| Online Access: | http://datascience.codata.org/articles/1 |