The slow pace of change in advertising: new family types in advertisements for people carriers
The aim of this article is to examine in the context of today a theory put forward by Umberto Eco in 1968 (in his book La struttura assente [The Absent Structure]). Eco stated that advertising does not increase public understanding and is simply a consolatory art. In this paper I shall analyse a num...
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| Format: | Article |
| Language: | English |
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Associazione Ocula
2018-07-01
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| Series: | Ocula |
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| Online Access: | https://www.ocula.it/files/OCULA-FluxSaggi-TRAINI-The-slow-pace-of-change-in-advertising |