How the number of options and perceived variety influence choice satisfaction: An experiment with prescription drug plans
This study measures the perceived costs, perceived benefits, choice outcome satisfaction, and choice process satisfaction from consumers making hypothetical choices amongst prescription drug plans. I juxtapose the number of options the consumer is choosing between and his/her perceived variety of t...
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| Format: | Article |
| Language: | English |
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Society for Judgment and Decision Making
2017-01-01
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| Series: | Judgment and Decision Making |
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| Online Access: | http://journal.sjdm.org/13/13926/jdm13926.pdf |