The impact of price on export performance indicators of companies
From the perspective of creating an optimized international marketing mix for internationally oriented domestic companies, it is of great importance to apply the market-oriented pricing strategy. Beside production costs, it is also important to take into consideration environmental factors because...
| Main Authors: | , , |
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| Format: | Article |
| Language: | srp |
| Published: |
University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
2016-01-01
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| Series: | Ekonomija: teorija i praksa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2016/2217-54581604001V.pdf |