Persuasão e dinamismo psíquico: investigações na história da cultura ocidental
The purpose is to prove, from a multidisciplinary and historical perspective, the process that transformed the persuasion addressee - from an active and critical subject into a passive product consumer. In Western culture history, two different concepts regarding the persuasion process are opposed:...
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| Format: | Article |
| Language: | English |
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Universidade Federal do Rio de Janeiro
2008-01-01
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| Series: | Arquivos Brasileiros de Psicologia |
| Online Access: | http://www.redalyc.org/articulo.oa?id=229017544012 |