A Conceptual Framework for the Management of a Personal Leadership Brand within the Tourism and Hospitality Industry.
The purpose of this study was to establish a conceptual framework for the management of a personal leadership brand within the tourism and hospitality industry within the context of literature reviewed, as well as from the perspective of key business decision-makers and market research analysts. To...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_26_vol_7__3__2018.pdf |