INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY

INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY

The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operati...

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Bibliographic Details
Main Authors: Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Format: Article
Language:English
Published: Fundação Getulio Vargas 2015-04-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Franchising
internationalization
emerging markets
small businesses
entrepreneurship
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/internationalization_of_brazilian_franchise_chains_a_comparative_study_0.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/internationalization_of_brazilian_franchise_chains_a_comparative_study_0.pdf

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