Mediation Impact of Marketing Intelligence in the Relationship between Technology Based Knowledge Sharing and Product Innovation
Technology based knowledge sharing and marketing intelligence have both emerged as an important driver to deliver innovative products comparing with competitors. The study seeks to identify not only the impact of Technology based knowledge sharing and marketing intelligence on product innovation, bu...
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| Format: | Article |
| Language: | English |
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UIKTEN
2020-05-01
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| Series: | TEM Journal |
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| Online Access: | http://www.temjournal.com/content/92/TEMJournalMay2020_688_693.pdf |