Discursive features of Russian gender-oriented advertisements
This article addresses the metadiscourse structure and the means of gender manifestation in the advertising message. Two advertisements for the same good aimed at women and men were chosen for a semiotic analysis. The analysis identified the verbal and nonverbal means of exposing implicit messages r...
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| Format: | Article |
| Language: | English |
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Immanuel Kant Baltic Federal University
2014-11-01
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| Series: | Слово.ру: балтийский акцент |
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| Online Access: | https://journals.kantiana.ru/eng/slovo/1863/5444/ |