MADE IN ROMANIA. TRADITIONAL FOOD PRODUCTS

• Main Authors: Cezar Ionuț BICHESCU, Silvius STANCIU
• Format: Article
• Language: English
• Published: Romanian Foundation for Business Intelligence 2017-06-01
• Series: Cross-Cultural Management Journal
• Subjects: Tradition; Food; Market; Concentration
• Online Access: http://seaopenresearch.eu/Journals/articles/CMJ2017_I1_4.pdf

Traditional food products represent a means of diversifying the food offer, while preserving the local identity, the traditions and the particularities of some communities. At the European level, the measures taken by the officials have led, in the last few years, to a significant increase of the traditional products’ registration under the brands PDO, PGI or TSG. The encouragement of domestic traditional food production, offered by the Romanian authorities under the form of food products registration as traditional products or established Romanian recipe, materialized into almost 700 products which have been registered in the last few years. The national market of traditional products is characterised by a high degree of concentration, most registered products coming from only a few regions. Tradition in food production may represent a strategic advantage for Romanian production on a highly competitive national and European market, being still insufficiently exploited by local producers.