Visual merchandising: A bibliometric analysis and future research proposals

This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited ref...

Full description

Bibliographic Details
Main Authors: Karen Batista, Ingrid de Matos Martins, Ricardo Limongi
Format: Article
Language:English
Published: Universidade Federal do Ceará 2020-10-01
Series:Contextus
Subjects:
Online Access:http://periodicos.ufc.br/contextus/article/view/60264