THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION
Recent years was a magnificent evolution of the digital world. Some phenomenon comes from social media which drive the new ways of communication between a companies with their consumers. Often, they (companies) hired an influencer on social media to advertise their product. This study was designed t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2019-12-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1510 |