Assessing the Model of Effectiveness of PSAs for Health Risk Associated Communications: A Study of Drinking and Driving
Using public service announcements (PSAs) in communicating health risks has certain effectiveness. However, the effectiveness achieved just in public awareness change and attitude change but not in behavior change. The question is, what factors affect the effectiveness of PSAs in terms of behavior c...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-10-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1107 |