Creating value in strategic alliances as a source of competitive advantage
This paper presents ways of creating value in strategic alliances. Specifically, in the global market, various forms of cooperation between enterprises become inevitable. Strategic alliances as long term cooperation arrangements, help the company to improve the competitive position in the global eco...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2016-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2016/0354-34711602148J.pdf |