From toilet to table: value-tailored messages influence emotional responses to wastewater products

Abstract Background Products made from recycled organic materials are an important part of a circular economy, but the question is whether they will be adopted by the public. Such products can elicit strong emotional responses and public resistance. As a case in point, we studied products made from...

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Bibliographic Details
Main Authors: Madeline Judge, Olivia de Hoog, Goda Perlaviciute, Nadja Contzen, Linda Steg
Format: Article
Language:English
Published: BMC 2021-03-01
Series:Biotechnology for Biofuels
Subjects:
Online Access:https://doi.org/10.1186/s13068-021-01931-z