Agri-food companies in the social media: a comparison of organic and non-organic firms

Organic agri-food products in Spain face major commercial problems in the home market as a result of consumers’ lack of information about this type of product and difficulties in accessing it, and the considerable price differential between organic products and their conventional equivalents. This s...

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Bibliographic Details
Main Authors: Enrique Bernal Jurado, Domingo Fernández Uclés, Adoración Mozas Moral, Miguel Jesús Medina Viruel
Format: Article
Language:English
Published: Taylor & Francis Group 2019-01-01
Series:Ekonomska Istraživanja
Subjects:
Online Access:http://dx.doi.org/10.1080/1331677X.2018.1547203