Nature-based Tourism or Mass Tourism in Nature? Segmentation of Mountain Protected Area Visitors Using Self-Organizing Maps (SOM)

Nature-based Tourism or Mass Tourism in Nature? Segmentation of Mountain Protected Area Visitors Using Self-Organizing Maps (SOM)

Mountain protected areas play a fundamental role in the conservation of natural environment and at the same time provide the population with social benefits such as offering space for leisure and recreation. Understanding motivations and behavior of protected area visitors is crucial to effectively...

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Bibliographic Details
Main Authors: Karolina Taczanowska, Luis-Millán González, Xavier García-Massó, Antoni Zięba, Christiane Brandenburg, Andreas Muhar, Maite Pellicer-Chenoll, José-Luis Toca-Herrera
Format: Article
Language:English
Published: MDPI AG 2019-03-01
Series:Sustainability
Subjects:
sustainable tourism
nature-based tourism
conservation tourism
self-organizing maps (SOM)
social marketing
visitor segmentation
Tatra National Park
protected areas
cable car
Online Access:http://www.mdpi.com/2071-1050/11/5/1314

Internet

http://www.mdpi.com/2071-1050/11/5/1314

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