Incentive mechanism for customer collaboration in product development: An exploratory study

<p class="Abstract"><strong><em>Purpose:</em></strong> The purpose of this paper provides some appropriate incentive factors for customers who collaboration in product development, and analyzes the mechanism and degree of these incentive factors influence on c...

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Bibliographic Details
Main Authors: Chunguang Gu, Yang Yang
Format: Article
Language:English
Published: OmniaScience 2015-11-01
Series:Journal of Industrial Engineering and Management
Subjects:
Online Access:http://www.jiem.org/index.php/jiem/article/view/1603