Effective Factors on the Use of Internet Banking Services by Customers (Case: Mellat Bank)
This study extended the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB) and the trust factor to study the factors affecting the use of information technology and Internet banking in Iran, especially from Internet banking customers Mellat Bank of Iran has paid. Technology Acceptan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Research Institute for Information and Technology
2012-07-01
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| Series: | Iranian Journal of Information Processing & Management |
| Subjects: | |
| Online Access: | http://jipm.irandoc.ac.ir/browse.php?a_code=A-10-1118-50&slc_lang=en&sid=1 |