THE STRATEGY OF THAI MEDICAL SERVICES PROMOTION AT FOREIGN MARKETS AND DEVELOPMENT OF MEDICAL TOURISM

Aims. The main aim of the research is to develop a preliminary offer of special medical tours to Thailand for the citizens of Russian Federation; to evaluate the limits of demand for Thai national medical tour-product in Russia, the potential key features of promotion and sales of Thai medical tours...

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Bibliographic Details
Main Authors: Denis S. USHAKOV, Olena O. YUSHKEVYCH, Nataliia L. OVANDER, Hanna Yu. TKACHUK, Volodymyr H. VYHOVSKYI
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2019-12-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-4-2019/gtg.27426-445.pdf