Beyond Query-Oriented Highlighting: Investigating the Effect of Snippet Text Highlighting in Search User Behavior
Search users rely on result captions including titles, snippets, and URLs to decide whether they should read and click a particular result or not. Snippet usually serves as a query-dependent summary of its corresponding landing page and is therefore treated as one of the most important factors in se...
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| Format: | Article |
| Language: | English |
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Hindawi Limited
2018-01-01
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| Series: | Computational Intelligence and Neuroscience |
| Online Access: | http://dx.doi.org/10.1155/2018/7836969 |