Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude
The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative researc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pelita Harapan
2019-09-01
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| Series: | DeReMa (Development Research of Management): Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.uph.edu/index.php/DJM/article/view/1738 |