The Relation of Students’ Choice of Private Higher Education and Marketing Strategies in Bosnia and Herzegovina

Severe market conditions and advancing technology demand a well-planned and a strategic marketing approach in all sectors as well as in education sector. This study examined the relationship between the students’ choice and the marketing strategies of private higher education (HE) in Bosnia and Herz...

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Bibliographic Details
Main Authors: Ozbal Okai, Konakl Zafer
Format: Article
Language:Russian
Published: Academic Publishing House Researcher 2015-09-01
Series:Evropejskij Issledovatelʹ
Subjects:
Online Access:http://www.erjournal.ru/journals_n/1444127023.pdf