The Relation of Students’ Choice of Private Higher Education and Marketing Strategies in Bosnia and Herzegovina
Severe market conditions and advancing technology demand a well-planned and a strategic marketing approach in all sectors as well as in education sector. This study examined the relationship between the students’ choice and the marketing strategies of private higher education (HE) in Bosnia and Herz...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Academic Publishing House Researcher
2015-09-01
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| Series: | Evropejskij Issledovatelʹ |
| Subjects: | |
| Online Access: | http://www.erjournal.ru/journals_n/1444127023.pdf |