Nudging Commuters to Increase Public Transport Use: A Field Experiment in Rotterdam

A large-scale field experiment in Rotterdam, Netherlands, tested whether nudging could increase public transport use. During one work week, 4000 commuters on six bus lines, received a free travel card holder. On the three bus lines in the experimental condition, the card holders displayed a social l...

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Bibliographic Details
Main Authors: Samuel Franssens, Ebo Botchway, Willie de Swart, Siegfried Dewitte
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-03-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.633865/full