Construction of a place brand
The approach adopted by the Swiss canton of Valais to develop a place brand – the attribution of an overall quality relating to the characteristics, excellence and originality of a place and to a group of products and services – appears exemplary in that it has been instrumental in developing touris...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut de Géographie Alpine
2014-07-01
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| Series: | Revue de Géographie Alpine |
| Subjects: | |
| Online Access: | http://journals.openedition.org/rga/2321 |