Construction of a place brand
The approach adopted by the Swiss canton of Valais to develop a place brand – the attribution of an overall quality relating to the characteristics, excellence and originality of a place and to a group of products and services – appears exemplary in that it has been instrumental in developing touris...
Main Authors: | Jacques Felix Michelet, Frédéric Giraut |
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Format: | Article |
Language: | English |
Published: |
Institut de Géographie Alpine
2014-07-01
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Series: | Revue de Géographie Alpine |
Subjects: | |
Online Access: | http://journals.openedition.org/rga/2321 |
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