Scenario building: from crowdsourcing to the creation of a new business model in Brazil
<p>This research shall analyse the implementation of a new product and an entrepreneurial business model in Brazil of the ´90s and endeavour to trace cause and effect relations by means of the elaboration of scenarios. To ensure effectiveness, the methodology foresees a combination of inductiv...
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| Format: | Article |
| Language: | English |
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Fundação Instituto de Administração
2011-07-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Online Access: | http://www.revistafuture.org/FSRJ/article/view/64 |