The importance of the "strategic game" to frame the political discourse in Twitter during 2015 Spanish Regional Elections

There is broad consensus on the idea that Twitter, an online communication tool for campaigning, is significantly impacting the interaction between political candidates and citizens (Parmelee & Bichard, 2011; Enli & Skogerbo, 2013; Kruikemeier et. al., 2013). Despite the importance of the st...

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Bibliographic Details
Main Authors: Rocío Zamora-Medina, Paloma del H. Sánchez-Cobarro, Helena Martínez-Martínez
Format: Article
Language:English
Published: Universidad de Navarra 2017-06-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/35777