Internal Customer Satisfaction and Service Quality Toward Trust and Word of Mouth
This study generally aims to analyze the influence of internal customer satisfaction and perceptions of service quality in creating trust and word of mouth in higher education service industry. In the process, this study aims to achieve a special purpose, which is to build constructs/ variables to m...
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| Format: | Article |
| Language: | English |
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Universitas Indonesia
2011-12-01
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| Series: | Asean Marketing Journal |
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| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/2026 |