CULTURAL AND PRAGMATICAL ASPECT OF ADVERTISING
This article provides the analysis of the concept of «sign», gives an overview of main characteristics of «semiosphere», pointes out the ground of misunderstanding of cross-cultural adds; detenmines the types of signes and thein connection.
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| Format: | Article |
| Language: | Russian |
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Don State Technical University
2018-08-01
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| Series: | Вестник Донского государственного технического университета |
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| Online Access: | https://vestnik.donstu.ru/jour/article/view/1284 |