Kompetisi Stasiun Televisi Swasta Nasional Berdasarkan Superiority Direction dan Superiority Magnitude
Abstract: Uses and gratification theory is employed particularly as the teoritical frame of the research to examine the extent to which ten national television stations compete to satisfy Indonesian audiences. In particular, two main concepts of that theory namely audiences “gratification sought a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Atma Jaya Yogyakarta
2013-11-01
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| Series: | Jurnal Ilmu Komunikasi |
| Online Access: | http://ojs.uajy.ac.id/index.php/jik/article/view/185 |