Evaluation of the efficacy of factors influencing on marketing SMEs
This paper presents an empirical investigation to study the effects of different factors influencing on marketing in small and medium enterprises (SMEs) in city of Tehran, Iran. The study has been accomplished among 57 SMEs out of 70 active business units who were involved in hand made carpet. The s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-07-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_193.pdf |